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Wednesday, October 1, 2008

A word from Ellen on Breast Cancer Awareness.





One A Day® and Ellen DeGeneres Team Up to Deliver a Message to Women About Breast Cancer Through The “One A Day Women’s Wake-Up Call” Program


MORRISTOWN, N.J., September 25, 2008 - Although breast cancer awareness is at an all-time high, a recent study by the Centers for Disease Control suggests that the number of women over 40 getting annual mammograms is declining. To help address this issue, Ellen DeGeneres and the makers of One A Day multivitamins have teamed up to issue a call to action for women nationwide to take an active approach to help maintain their own breast health through the “One A Day Women’s Wake-Up Call” program.

During September and October, the “One A Day Women’s Wake-Up Call” program offers everyone the opportunity to go to the One A Day Web site at www.oneaday.com and register to have a free personalized phone call from Ellen DeGeneres sent to their friends and loved ones to advise them about the simple things they can do to help support their own breast health.

The goal of the program is to reach as many women as possible by the end of October. In addition, One A Day will make a donation to The Breast Cancer Research Foundation® to help fund innovative clinical research and also increase public awareness about the importance of doing simple things to support good breast health.

“This is such an important and exciting program for One A Day,” said Jay Kolpon, Vice President, Marketing, Bayer HealthCare. “We believe that sending or receiving a telephone or email message about this vital health issue will help empower women nationwide to take an active role in supporting their breast health. And, we couldn’t have better partners in this effort than Ellen DeGeneres and The Breast Cancer Research Foundation because they share our strong commitment to women’s health.”

Every three minutes a woman in the United States is diagnosed with breast cancer and according to the American Cancer Society, the chance of a woman having invasive breast cancer at some point during her life is about 1 in 8. This is why it is incredibly important for women to do what they can to maintain their breast health.

“On behalf of The Breast Cancer Research Foundation, I’m thrilled that One A Day is issuing the ‘One A Day Women’s Wake-Up Call’ because raising awareness of breast cancer, the most commonly diagnosed cancer among women in the United States other than skin cancer, is only half the battle. Women also need to take action, and this program can help them do that. Early detection can save lives.” said Myra Biblowit, President, The Breast Cancer Research Foundation.

In addition to signing up to send a Wake-Up Call, women should get an annual mammogram, conduct self-exams and take One A Day Women’s multivitamins formulated with twice the daily value of vitamin D. Emerging research suggests that 1000 IUs of vitamin D per day can help support breast health.

For more information about how to send a “One A Day Women’s Wake-Up Call” from Ellen, visit www.oneaday.com.

About One A Day Multivitamins
Bayer Consumer Care's complete line of One A Day products provides gender-specific and performance/lifestyle benefits based on individual health needs. The One A Day multivitamin line includes One A Day Men's Health Formula specially formulated with selenium for prostate health; One A Day Men's 50+ Advantage which includes selenium for prostate health and ginkgo to support memory and One A Day Women's 50+ Advantage with calcium and vitamin D for bone strength and breast health and ginkgo to support memory and concentration, One A Day WeightSmart Advanced for targeted nutritional and energy support, One A Day Women’s Prenatal with DHA and folic acid to support healthy fetal brain and eye development, One A Day Women’s Active Mind & Body to support mental alertness and physical energy, One A Day Teen Advantage for Her to help address teen girls’ important health concerns like healthy skin and One A Day Teen Advantage for Him to address teen boys’ important health concerns like healthy muscle function. For more information about One A Day multivitamins, visit www.oneaday.com.

About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and translational research. The Foundation supports scientists at top universities and academic medical centers worldwide conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. In October 2008, nearly $35 million will be awarded to 166 scientists across the United States and in Australia, Canada, Latin America, the Middle East, and throughout Europe. And for the seventh consecutive year, BCRF received Charity Navigator’s highest rating, four stars, thus outperforming over 99% of the evaluated charities, while the American Institute of Philanthropy has awarded BCRF its highest possible rating of A+. BCRF is the only breast cancer organization in the U.S. to receive these accolades. For more information, visit www.bcrfcure.org or call 1.866.FIND.A.CURE.

Breast Cancer: The Facts

Breast cancer is the result of cells in the breast becoming malignant and developing into a tumor. Although the disease occurs mostly in women, men can get breast cancer, but the occurrence is rare.

Cause
The cause of breast cancer is unknown. Current research is being conducted to discover why and how certain changes in DNA can cause normal breast cells to become cancerous.


Prevention
There is no known way to prevent breast cancer from occurring. However, women can learn the risk factors and promote early detection with regular breast self-exams, annual mammograms and clinical check-ups.



Risk Factors
The highest risk factors for breast cancer are being female and aging. Other risk factors include:

- Began menstruation early and ended late
- A family history of breast cancer
- Current use of oral contraceptive pills or have used it in the last 10 years
- Have never had children or had first child after age 30
- Consume one or more alcoholic drinks a day
- Overweight or weight gain after menopause
- Have had chest radiation therapy
- Carry the BRCA1 or BRCA2 mutations
- High breast tissue density
- Current use or past use of post menopausal hormone therapy
- Physical inactivity

Symptoms
- New lump or mass
- Hard mass that has irregular edges and is painless
- Discharge, other than breast milk
- Redness or pain in the nipple, or on the breast skin
- Retraction of the nipple (turning inward)
- Swelling of the breast that is generalized with no distinct lump

Key Statistics
- Breast cancer is the second leading cause of cancer death in women, after lung cancer.
- In her lifetime, 1 out of 8 women will develop breast cancer.
- In 2008, the American Cancer Society estimates that 182,460 new cases of invasive breast cancer (Stages I-IV) will be diagnosed among women in the United States.
- In men, the American Cancer Society estimates 1,990 new cases in 2008.
- Approximately 5% to 10% of breast cancers can be attributed to genetic predisposition; 20% to 30% of women with breast cancer have a family member with the disease.
- Worldwide, more than a million cases of breast cancer will be detected each year, according to the International Agency for Research on Cancer in Lyon, France.
- One out of 210 breast cancer cases occur in women under the age of 40.

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Mom in the Know
Location: Golden, CO, USA
Who am I?

Well, aside from a mom and a wife, I'm a person who wants the best for all of us. I have two daughters, two dogs, and a husband – all of whom I wanted to be at home for – so I put my talents to use, looking out for my family. Shopping (well, kinda you send me the products!). Surfing the Internet. Meeting new people. Recommending products to friends, after I fall in love with them. And figuring out how to make products better.

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